Generative Engine Optimization
Your brand exists.
Does AI know that?
ChatGPT, Perplexity, Claude, and Gemini are reshaping how people discover brands and make purchase decisions. Most ecommerce businesses are invisible in those responses. GEO is how you change that.
The shift that's already happening
The shift that's
already underway.
Search behaviour is moving faster than most brands are responding to.
AI tools are now the first place people go to ask which skincare brand suits their needs, who builds luxury ecommerce experiences, or which platform they should trust with their next project. They receive a curated response — drawn from structured data, authoritative content, and brand signals that most ecommerce sites have never been built to surface.
If your brand isn't part of those responses, the loss isn't happening on a search results page. It's happening before anyone thinks to look for you specifically.
What GEO actually is
What GEO
actually involves.
GEO is the practice of optimising your brand's presence in generative AI responses — a discipline that sits at the intersection of technical SEO, content strategy, and structured data.
It covers the infrastructure that makes your content parseable by AI, the content architecture that earns you citation as an authority, and the brand signals that give AI tools enough confidence to recommend you by name. It requires someone who understands the engineering and the brand side with equal fluency. That intersection is where I work.
What a GEO engagement includes
What this looks like
in practice
AI Visibility Audit
A thorough examination of how your brand appears across ChatGPT, Perplexity, Claude, and Gemini — where you're cited, where you're absent, and the specific reasons for both.
Technical Foundations
Schema markup, structured data, entity establishment, and the technical signals that make AI platforms confident in surfacing your brand.
Content Architecture
A content strategy built for generative citation — the formats, structures, and authority signals that AI models draw from when constructing their responses.
Ongoing Optimisation
AI search is evolving continuously. Monthly monitoring and iteration to stay ahead of how the models change and what they prioritise.
Who this is for
Who this is for.
Brands that have done serious SEO work and are starting to notice AI tools don't seem to know they exist. Founders who want to establish visibility in generative search before their category becomes crowded. Ecommerce teams whose organic traffic patterns are shifting and want to understand the underlying cause.
Engagement details
Find out where your brand stands in AI search.
Send me your brief and I'll begin with an audit — where you're appearing, where you aren't, and what it would take to change that picture.
Send Your Brief →