Bespoke Solutions
The brief others
couldn't scope.
Custom builds, backend automations, headless setups, database integrations, and mobile commerce — built to solve the specific problem you actually have, not the nearest predefined service.
The problem with standard services
When the brief doesn't
fit the menu.
The most valuable work rarely comes with a clear category attached. Sometimes what you need is a custom quiz that branches based on user responses and feeds directly into Shopify product recommendations. Sometimes it's a headless setup that gives you complete frontend freedom without sacrificing the commerce infrastructure underneath.
Sometimes it's a backend automation connecting your ecommerce stack in a way no off-the-shelf tool was designed to handle. Sometimes it's a Shopify CLI theme build, a database integration, a mobile commerce experience, or a landing page system with personalisation logic built in from the start.
Standard services exist because most briefs are standard. This one exists for the ones that aren't.
How I approach custom work
From your problem,
not from a menu.
I bring the same AI-native development workflow and enterprise infrastructure thinking to every custom engagement. What changes is the starting point. Instead of beginning with a service definition, we begin with what you need to achieve — and work backwards to the right technical approach from there.
With experience across the full Shopify ecosystem, headless architectures, database design, API integrations, backend automation, and mobile commerce, the scope of what's buildable is wide.
If I can't solve it, I'll tell you that too.
What this looks like
What this looks like
in practice
Custom experiences
Quiz flows with branching logic and Shopify product recommendation integration. Interactive configurators. Personalisation systems that respond to user behaviour in real time.
Headless and theme development
Headless Shopify setups decoupling the frontend from the commerce layer for complete design freedom. Shopify CLI theme development, store updates, and performance optimisation.
Integrations and automation
Database architecture and third-party integrations. Backend automation workflows. API orchestration connecting platforms that weren't built to communicate.
Mobile and beyond
Mobile commerce experiences built for native-feeling performance. Landing page systems with built-in personalisation and tracking. Infrastructure designed to scale from day one.
And that's a partial list.
What you can expect
No surprises.
No open-ended scope.
- —A response to your brief within 48 hours
- —An honest assessment of whether I can solve it
- —A clearly scoped proposal before any work begins
- —Clean, documented, handoff-ready code
- —No commitment required to have the conversation
Who it's for
For briefs that need
someone who can figure it out.
Brands with a specific problem and a clear outcome in mind. Teams that have outgrown what standard tools can do. Founders who know what they need but haven't found anyone who can build it yet.
Have a brief that doesn't fit the standard services?
Send it anyway. Describe the problem, the outcome you're after, and any technical context that matters. That's enough to start.
Send Your Brief →