AI Web Development
Built fast.
Built to last.
Production-ready storefronts, campaign sites, and landing pages — using an AI-native development workflow that does not compromise the foundations to gain the speed.
The problem with most AI builds
The cost of moving fast
without thinking structurally.
Generative tools have made it possible to ship a website in a day. They've also made it remarkably easy to ship something that looks finished but isn't — brittle code, missing tracking, no scalable architecture, technical debt accumulating quietly from the first hour.
Most brands encounter this after launch. When something breaks, or doesn't scale, or can't be handed to another developer without effectively starting over. The speed that felt like a saving becomes an expensive problem to unpick.
How I'm different
A different approach.
My workflow: Lovable for rapid structural prototyping and initial design direction. Windsurf and Claude for production development, component refinement, and technical architecture. Shopify or Vercel for integration and deployment.
The tooling drives the pace. A decade of enterprise ecommerce — migrations, GTM architecture, Core Web Vitals optimisation, leading cross-functional development teams — determines what gets built underneath.
Fast like a startup. Solid like an engineering team.
What I build
What this looks like
in practice
Full storefronts
Shopify and Next.js/Vercel builds from architecture to launch. Conversion-optimised, performance-tuned, and properly instrumented before the first visitor arrives.
Campaign sites and landing pages
High-converting pages built at speed, with the copy, design, and tracking to make them perform rather than just exist.
Rapid prototypes
Idea to working product, quickly. Built in real code so the work becomes a foundation rather than a throwaway artefact.
GTM and analytics architecture
Implemented from day one, not retrofitted after launch. You go live with visibility into what's working from the moment it does.
What you can expect
No surprises.
No shortcuts.
- —A response to your brief within 48 hours
- —A clearly scoped project before any work begins
- —Production-ready code, documented and ready to hand off
- —Tracking and analytics live on launch day
- —No technical debt passed to the next person in the chain
Who it's for
Built for brands that
need it done right.
Brands that need something built properly the first time. Not a template, not a no-code approximation — a real digital product with a foundation that earns its keep.
Ready to build something that lasts?
Send me your brief — what you need, your timeline, any technical context that matters. I'll come back with an honest assessment of the work and how to approach it.
Send Your Brief →